Not your personal problems, I’m no Dr Phil, but your marketing problems I can handle.
I enjoy squeezing small marketing budgets like they’re an empty tube of toothpaste and you’re desperate to get rid of the taste of breakfast.
I don’t like using perceptual maps, strategic planning sessions or buzzwords – they are a waste of time. I don’t really work with big guys either, I find them boring and they find one man bands unprofessional.
Sure I work from home, but it’s good work, so there’s no need to worry about such trivial details like how it gets done, especially when I’m saving you money. Relax, have a biscuit, you’re in safe hands.
Marketing is broken, if you need proof of this, try telling someone you’ve never met before you’re a marketer – only the CEO of the Nigerian Lotteries Commission arises more suspicion.
It’s not their fault, as a craft, us marketers haven’t exactly conducted ourselves in a way that we can be proud of. We’ve manipulated, exaggerated, and even outright fabricated for so long that consumers no longer believe anything we say. That makes it extremely difficult to justify the budgets we demand for our elaborate campaigns, but hey, the best salesmen work in advertising right.
FBN was started to promote an alternative to this brash American style of marketing. I believe New Zealanders respond to marketing that is humble, creative and just a tad irreverent. None of this requires a big budget.
So I’ll make you a deal. Ditch your current marketing company, hire FBN and use the money you save to offer your customers better value, hell give it to them in cash if you have too.
